Meet Melissa Davis - Director of Events Training & Technology
Melissa Davis grew up in Billerica, Massachusetts and started working in retail at the age of 16. She quickly moved into a management position lasting throughout her high school experience. It was in the retail world that Melissa began to learn the important principles of guest service. After graduating, she studied Entertainment Business Management at Bay State College in Boston. During this time Melissa left retail and began her career in hospitality as a guest services agent at a hotel where she was able to make connections with new guests every day and leave a lasting impression. Melissa moved into a concierge management position where she was able to use her knowledge of the Boston area to direct guests to exciting sights and destinations. Melissa was then promoted to a Sales Coordinator position which is where her passion for events started to flourish.
Melissa wanted to further her event experience so, as a motivated self-starter, she began producing unique fashion show events at bars and nightclubs with celebrity hosts. These were the first of their kind in the city of Boston and a great success. Melissa handled every aspect of the events including hiring talent, arranging travel, marketing, sponsors, ticket sales and show flow. Melissa loved everything about live events so she also began to work for Radio Disney on the weekends, traveling with a small team hosting events all over New England in a combination role of DJing and hosting.
Simultaneously, Melissa was an Event Manager for a restaurant group in Boston booking events for up to nine locations, each location differing from upscale restaurants to nightclubs to bars. Melissa adapted to the sales system very quickly and learned how to do administrative tasks with menu changes and new restaurant openings.
After four years with the restaurant group, Melissa wanted to continue to expand her experience and grow her career. It was at this time that Melissa found Kings through Senior Director of Talent Acquisition, Ms. Jacqui Getz, who was a long time friend of Melissa’s. Melissa officially joined Kings Dining & Entertainment in December 2014 with the opening of Kings Burlington as an Event Sales Manager. In her new role, Melissa helped to open one of the biggest, busiest and most dynamic locations Kings had built to date. Melissa immediately stood out as a leader in the role as she worked around the clock to help build the events business, client relationships and worked with the team to help with outreach and planning special events in store. After only 6 months she was promoted to Senior Event Sales Manager in Burlington, stepping up to lead the sales team in that location.
Melissa was always the first to raise her hand and was willing to take on more, so as the company converted its event bookings platform to “Salesforce”, Melissa volunteered her time to help with the development, training and rollout of the system. Her deep understanding of Kings’ event bookings, client needs and technical acumen allowed her to be a major force in the company-wide adoption of this software.
Melissa was promoted to Multi-Unit Senior Event Sales Manager overseeing Burlington and Lynnfield's sales teams. At the same time, she helped establish the events programming for new store openings including those in Nashville, Tennessee and Miami, Florida. Melissa was known for her great training focus and how patient and persistent she was in the important process with new and existing sales manager for Kings.
Melissa earned the title of “Director of Events Training and Technology” based on her own actions, choices and her committed support of the company. The newly created title was given to Melissa who literally wrote her own job description. Melissa is always working with the Events Teams to create memorable experiences for Kings' guests with unique ideas. She loves to travel to all of the stores to meet, motivate and learn about Kings Sales Managers along with all other team members. Melissa is well known throughout the company as one of the most thoughtful, intelligent, hard-working, positive and driven members of the great leadership team in the company. Along with her mentor and friend, Senior Director of Events, Ms. Kristen Ripley, the two are constantly evolving the packages, menus, training program and sales focuses for the over 20 sales managers in the company.
In her spare time, she is always looking for new adventures whether it’s skydiving or traveling to a new destination with friends or family. Melissa is also an avid concert goer and involved in many charitable organizations.