New Logo, New Slogan, New Era: Meet the new KINGS
In celebration of KINGS BOWL AMERICA’S 15th anniversary and the opening of our 11th and flagship location in the Boston-Seaport, we are proud to present the great leap forward for the little company born in the heart of Boston-- complete with a new logo and slogan. Moving forward, “Kings Bowl America” will be known as KINGS Dining & Entertainment.
"KINGS has been on an incredible journey since we established in 2002,” says Chief Operating Officer Josh Rossmeisl. “As we’ve grown as a company, we’ve evolved tremendously based on the analysis and the feedback of our loyal guests in every market in which we operate. Our culinary program has become the centerpiece of the memorable social experience that really makes us unique in this segment."
"People are looking for more than just a place to eat - they want to be entertained because eating out is not just for special occasions anymore,” Rossmeisl adds. “Our entertainment options have now grown far beyond bowling. The new logo and change in slogan to ‘KINGS Dining & Entertainment’ as well as the branding transition reflect this evolution and match what we’ve evolved into - a first-class restaurant that has entertainment."
KINGS’ roots date back to Boston’s Back Bay with THE first and the original boutique bowling alley. Renowned nightlife maven, restaurateur and KINGS founder Patrick Lyons sought to combine his nostalgic fondness for the golden age of bowling with an unmistakably modern flair. Informed by his background and expertise in dining and nightlife, Lyons created a new brand of Dining & Entertainment, offering a chic lanes and lounge experience along with a high-quality food and craft beverage program.
As time went on, we’ve grown and expanded, yet never lost sight of what makes KINGS so special and beloved by our guests. From the single location in Boston’s bustling Back Bay, the company now boasts 11 locations across 5 states. With each opening, we’ve tested new dining and entertainment options tailored to the culture of the location. Each new location has been met with incredibly positive feedback as the name KINGS becomes synonymous with an unforgettable experience.
In that time, our culinary program went from an add-on to compliment the entertainment to the central component of our guest experience. Time and time again, feedback from guests reveals that, while the lanes and games may have been what brought them in initially, it’s the fresh, creative food that keeps them coming back. Where many restaurants are content with a static menu of tried-and-true offerings, we are constantly evolving our menu. Expertly-trained executive chefs are always studying the latest food trends, collecting guest feedback and testing new, tantalizing dishes to further develop the menu and deliver a depth of flavor and quality unique to KINGS.
With KINGS’ scratch kitchen garnering dozens of awards and routinely making lists of top destination dining venues, our goal is to set a new standard for high quality dining and entertainment. KINGS is a place where you’re more likely to smell baby back ribs smoking than shoe spray, where brick ovens for pizzas, wings and bread baked daily are a centerpiece to kitchens where microwaves do not exist.
While bowling remains at the heart of the KINGS experience, 2017 finds our entertainment options expanded far beyond the bowling lanes it was built around. Timeless games such as billiards, shuffleboard, skee ball, ping pong, giant Jenga, air hockey, foosball and specially curated retro video games can be found at various locations. Select locations take this entertainment even further, offering live music rooms, movie theaters, private karaoke suites, sports bars and “barcades”.
Combined with industry-leading HD sound and visuals, this creates the ultimate atmosphere for people to gather, put their phones down, enjoy each other’s company and create a memorable experience. All this is to honor the way KINGS has evolved over the past 15 years, while paying homage to our roots.
Most importantly, you cannot have great food or entertainment without the greatest people: KINGS’ Senior Management Team boasts over 300 years combined experience and nearly 85% of KINGS’ store level managers, culinary leadership and event planners have been promoted from within. A company built by the people that run it is not something you see every day, and the passion the teams have is reflected in their service and the passion they have for the brand.
The new KINGS is the culmination of 15 years of hard work, an obsessive attention to detail and a commitment to continuous improvement -- making it the perfect destination for a family outing, a date night, a corporate event, a night on the town, or simply a place to unwind after a long day at work. Come see the dawning of a bright new day for KINGS.